Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
A new phase of the €750,000 “Deep Tech” line vouchers is starting
A new application round has opened under the Innovation and Competitiveness Financial Instrument (IFIC), an initiative of the Portuguese Development
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Set.Up Guimarães Cowork appears as a response to the growth of remote work and the search for flexible work environments,
Read more.We were at the AAUMINHO Start Point accompanied by some of our incubated companies
On October 15th and 16th, Set.Up Guimarães was present at the 16th Edition of Start Point, the event organized by
Read more.H-INNOVA: Health Innovation HUB | Call for Projects | Open Registrations
Registrations for the Call for Projects – 5th edition of H-INNOVA – HEALTH INNOVATION HUB (www.hinnovahub.com) are open until March
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