Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
From Italy to Guimarães: Future Innovators Dive into the Set.Up Guimaães Startup Ecosystem
Set.Up Guimarães Creative Incubator welcomed today a group of 21 Italian secondary school students participating in the international EUROMEDI PCTO
Read more.Most Common Mistakes in Startup Early Stages | Blog
Launching a startup is a moment marked by ambition, innovation, and the pursuit of accelerated growth. However, a significant number
Read more.Set.Up Guimarães and Espaço Empresa promote entrepreneurship workshop at Francisco de Holanda School
The Set.Up Guimarães, in partnership with the Espaço Empresa de Guimarães, held today an entrepreneurship workshop for students from
Read more.Cybersecurity Diagnostic Workshop in Guimarães
The Municipality of Guimarães will host the Cybersecurity Diagnostic Workshop on March 5th at CIAJG. Promoted by the Northern Cybersecurity
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