Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
Set.Up Guimarães: celebrating innovation and sustainability at Ecology Bytes!
Set.Up Guimarães was honored to join the judging panel for the closing session of this year’s edition of the Ecology
Read more.Hack the Future Guimarães: youth turn ideas into real solutions!
On May 28 and 29, the CIAJG hosted “Hack the Future Guimarães,” an initiative integrated into “Mês J – Youth
Read more.TAGlobal Portugal is hiring!
Location: AvePark – Guimarães Position: Supply Chain Coordinator Key Responsibilities The SC Coordinator will lead the implementation and development
Read more.Guimarães youth take the reins of the future: immersion at Jordão challenges perspectives on the job market
In a morning focused on discovery and attitude, young students from the Escola Profissional D. Afonso Henriques traded the classroom
Read more.



