Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
BioMetasole: turning waste into sustainable shoe soles, nature-inspired, with superior grip, versatility, and multifunctional design
At the heart of sustainable innovation, a Portuguese startup emerges with a clear mission: to reinvent shoe sole materials by
Read more.Guimarães hosts the FNAJ Entrepreneurship and Employment Roadshow
Infobus Desafios Jovens visits the city to empower young people in entering the labour market Guimarães will host, on Friday,
Read more.Web Summit Vancouver – Business Abroad Programme (Startup Portugal)
Web Summit Vancouver is a global technology conference organised by the same team behind Web Summit Lisbon, focused on bringing
Read more.Session R&D Incentives: Funding the Future
The Municipality of Guimarães, through Guimarães Marca and Set.Up Guimarães, in partnership with TecMinho and BDO, is pleased to invite
Read more.



