Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
Youth in Action! Set.Up Guimarães Brings Entrepreneurship to Martins Sarmento Secondary School
Set.Up Guimarães conducted three entrepreneurship bootcamps aimed at the 10th-grade Economics classes of Martins Sarmento Secondary School. This initiative has
Read more.Set.Up Guimarães strengthens the entrepreneurial ecosystem at a strategic EMPOWER project meeting
Set.Up Guimarães took part in the 2nd Capacity Building Meeting for Local Entrepreneurship Agents, hosted by the CCG/ZGDV Institute,
Read more.DTx – Digital Transformation CoLAB is preparing a session dedicated to Digital Transformation and its real impact on companies
This event aims to bring academia closer to the business sector, promoting the sharing of knowledge, trends, and collaboration
Read more.Set.Up Guimarães attends event marking 100 days of the new Rectorate Team of the University of Minho
Set.Up Guimarães took part in the session marking 100 days since the inauguration of the current Rectorate Team of
Read more.



