Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
An example of connecting the entrepreneurial ecosystem to the Arqus Alliance’s international roadmap
Between June 22nd and 26th, Guimarães was the stage for an important international meeting promoted by the Arqus European University
Read more.Set.Up Guimarães fosters the bridge between qualified talent and the global market
On June 25th, Set.Up Guimarães attended the ADCL facilities in Guimarães to host a session dedicated to students of the
Read more.Innovation FORUM – Innovation as a Driver of Sustainability and Competitiveness
he Innovation Forum – Innovation as a Driver of Sustainability and Competitiveness – will take place on June 30th , between 9:30 am and 5:00
Read more.Tech Foundry Portugal – Deep Tech Edition: programa oferece quatro meses de aceleração intensiva e acesso a uma rede global
O Tech Foundry Portugal – Deep Tech Edition é um programa nacional concebido para ajudar equipas científicas e tecnológicas a
Read more.



