Rui Barroca

Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

Foto_RuiBarroca
His diverse client portfolio includes:
  • Aviation: British Airways, Allegiant Air
  • Finance: American Express, Capital One
  • Sports: Betfair, William Hill, FIFA Qatar 2022
  • Fashion: Net-A-Porter, Givenchy, New Look
  • Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.

Últimas notícias

Set.Up Guimarães attends the DTx Open Tech Day 2026 in Guimarães
The Auditorium of the University of Minho, at the Azurém Campus in Guimarães, was today the central stage for technological
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Guimarães opens its doors to the future of international trade: from local identity to global markets
Today, July 23rd, a welcoming session was held for a group of trainees in the field of International Trade (IEFP).
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Guimarães on the AI Radar: Set.Up Guimarães Highlights BSC AI Factory Incubation Programme
Set.Up Guimarães continues to closely monitor the ecosystem’s main technological initiatives and highlights the launch of the new edition of
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Stop. Decide. Move Forward. Highlights from our Creative Session with Pedro Resende
Set.up Guimarães continues to foster knowledge and the sharing of experiences within the city’s creative ecosystem. Today, July 16, the
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