Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
New sectors included in the regulation of the “Retomar Guimarães” program
ECONOMY Regulation to support the economy extended to sectors of activity Florists, kiosks, catering and cosmetic products, among others,
Read more.#15 Creative Session – ‘Startups: how do you get to Unicorn?’
Creative Sessions are back and this one will feature Ana Pimentel . Ana Pimentel studied Communication Sciences at Universidade Nova de
Read more.Set.Up Guimarães integrates the Ignition Partners network of Portugal ventures
Set.Up Guimarães is part of Portugal Ventures’ Ignition Partners network, a network that helps to materialize a program of
Read more.Company from the Set.Up Guimarães community wins the Home Textiles category of the Film Fashion Festival
More than a hundred films by national and international authors were submitted to the competition. “Presenting Vidda Royalle” was
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