Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
This Christmas make a family smile! Solidarity Campaign
This Christmas make a family smile! Guimarães Marca and Set.up Guimarães joined the Delegation of the Red Cross of
Read more.Corporate Social Responsibility in Portugal
This initiative took place within the scope of the European program for learning and exchanging experiences and promoting solutions to
Read more.Curso de Inovação, Comunicação e Empreendedorismo em Medicina
Entre 15 de novembro e 10 de dezembro, integrado na unidade curricular Percursos Complementares em Medicina, decorrerá o curso de
Read more.Guimarães Urban Platform highlighted at the congress held in Barcelona
Initiative allows for answers to daily challenges, through digitization, based on data collected in urban areas. The Urban Platform
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