The Set.Up IN(dustry) acceleration program held another bootcamp yesterday, dedicated to the startups selected for its third edition, focusing on the theme “Market and Competition.” The session took place in Guimarães and was led by Nuno Marques, Business Consultant in Marketing and Strategic Management.
During the session, the participating startups had the opportunity to deepen their knowledge of competition analysis, market segmentation, strategic positioning, and the definition of distinctive value propositions.
Nuno Marques emphasized the importance of understanding not only direct competitors but also market behavior and emerging trends, encouraging startups to adopt a strategic, customer-oriented mindset as a driver of innovation and competitiveness.
Integrated into Set.Up Guimarães, the Set.Up IN(dustry) program continues to stand out as an acceleration platform that connects industrial and technological startups with specialized mentoring, strategic partners, and investors, fostering sustainable growth and the consolidation of businesses with a direct impact on the territory.
Through initiatives like this, the program reinforces Guimarães’ commitment to innovation, talent, and industrial entrepreneurship, strengthening the local ecosystem and the connection between creativity and the industry of the future.