The II Entrepreneurship Bootcamp organized by Set.up Guimarães took place on the 18th, 20th and 23rd of December, and was a huge success, with a “full house” at all sessions.
Nuno Marques, specialist in Marketing and Management and José Carlos Pereira specialist in business development, were the guest speakers for this edition and for three days they addressed crucial topics for anyone thinking about launching their business idea on the market.
The 18th and 20th were dedicated to developing Strategy and Marketing, with Nuno Marques addressing the main steps that must be taken into account when we are thinking about launching our business idea on the market. Knowing the business, the market, the target audience and understanding their motivations and needs were just some of the points to be covered in these sessions.
The 23rd was dedicated to Pitching and Storytelling, because knowing how to present our business and product to our target audience and potential investors is essential for us to achieve success. This was a session taught by José Carlos Pereia who, in a brilliant way, demonstrated how words and a good story can help us to highlight our product in an increasingly larger and tougher market.
Set.Up Guimarães Bootcamps are funded by the Empreende XXI program.
