Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
Guimarães on the AI Radar: Set.Up Guimarães Highlights BSC AI Factory Incubation Programme
Set.Up Guimarães continues to closely monitor the ecosystem’s main technological initiatives and highlights the launch of the new edition of
Read more.Stop. Decide. Move Forward. Highlights from our Creative Session with Pedro Resende
Set.up Guimarães continues to foster knowledge and the sharing of experiences within the city’s creative ecosystem. Today, July 16, the
Read more.Guimarães promotes a session to publicize programs supporting employment and entrepreneurship
Sol do Ave, in partnership with the Municipality of Guimarães, through its Economic Development Division, is organizing an information session
Read more.Guimarães positions itself at the center of the national strategy for the Space Economy
Vila Flor Cultural Center hosted the “Space: Knowledge, Defense, and Economy” conference this Friday. The initiative, part of the Council
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