VISH, a creative atelier specializing in luxury dancewear, has been named Set.Up Guimarães’ Startup of the Month for April. Although not a startup in the traditional sense, VISH is a creative project with an innovative and inspiring contribution to the region’s entrepreneurial ecosystem.
Physically based at the LabPac incubator, the project, led by mother and daughter Marina and Oksana Cherevyshnia, brings the refinement of haute couture combined with sustainability to Guimarães.
Originally founded in Ukraine, VISH restarted its activity in Portugal in 2023 with the support of Set.Up Guimarães. The atelier is internationally recognized for its handmade stage costumes, exclusive dresses, and dance practice wear, crafted with premium materials such as Swarovski, Preciosa, DMC, and De’Lux crystals.
The brand pays tribute to inspiring women and celebrates each client’s authenticity. “There is only one version of you” is the motto behind VISH’s philosophy, where each piece is uniquely designed, valuing individuality as the essence of true style.
Handmade craftsmanship is one of VISH’s core pillars. The team believes in the importance of preserving traditional know-how, passed down through generations, involving specialized manual skills and a deep understanding of raw materials.
Committed to sustainability, VISH has introduced innovative services such as dress rental and the transformation of old pieces into new designs. The brand also focuses on eco-friendly swimwear, made from recycled materials, promoting more conscious and responsible consumption.
Over the years, VISH has dressed artists, dancers, and champions around the world, building a reputation for excellence based on exclusivity, craftsmanship, and sustainability. Being distinguished as the Startup of the Month for April by Set.Up Guimarães highlights the importance of the project in the region’s creative and entrepreneurial landscape, showcasing the transformative power of conscious fashion.