Set.Up Guimarães held yesterday another startup acceleration bootcamp, this time focused on the topic of negotiation. Led by Eduardo Araújo, the bootcamp brought together entrepreneurs and startups participating in the Set.Up In(dustry) acceleration programme, which continues to challenge entrepreneurs to transform creative, technological, or knowledge-intensive projects into successful businesses with direct impact on the territory.
The bootcamp adopted a practical and intensive approach to the negotiation process, focusing on commercial strategy, persuasive communication, and objection handling, grounded in real market contexts. Promoted by Setup Industry, the initiative reinforced the organisation’s commitment to business capacity-building, contributing to increased competitiveness and performance of the participating organisations.
The bootcamp concluded with a positive assessment from both participants and the organisation, reinforcing the role of Set.Up In(dustry) in promoting initiatives that develop and accelerate strategic competencies essential for the sustainable growth of companies and their businesses.