On February 27, Set.Up Guimarães hosted a new edition of the Creative Sessions, titled “Building Brands That Stand Out: The Power of Branding,” led by Daniel Teixeira, Co-Founder and CEO of Vogal and mentor at Set.Up Guimarães.
The LabPac Creative Base Incubator in Guimarães was the stage for this gathering, where entrepreneurs, creatives, and innovative minds came together to uncover the secrets behind successful brands.
The session aimed to explore best practices and strategies for creating successful brands that stand out in a competitive market. In addition to being the creative mastermind behind Vogal Studio, Daniel Teixeira, with extensive experience in branding, visual identity, and communication, shared his insights on how branding can be an essential tool for the growth of startups and the establishment of a solid market presence.
Throughout the session, the mentor not only covered the technical aspects of brand creation but also highlighted the importance of authentic branding, aligned with a company’s values and goals. With an extensive portfolio that includes brands such as Bitalk, Bloq.it, Intuitivo, Comudel, and Okra, and awards like the Lusophone Creativity Awards and an Honorable Mention at Awwwards, Teixeira emphasized the need for a brand identity that can generate impact and tangible results in the market.
Beyond discussing technical strategies, the event provided a relaxed environment where participants were able to exchange ideas, ask questions, and explore potential collaborations. The Creative Session reinforced Set.Up Guimarães’s commitment to supporting its incubated startups, providing them with essential tools for growth and success in the market.