Rui Barroca is a skilled Product Design Lead and Full Stack Design Consultant with extensive experience across major corporations and innovative startups.

His diverse client portfolio includes:
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Aviation: British Airways, Allegiant Air
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Finance: American Express, Capital One
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Sports: Betfair, William Hill, FIFA Qatar 2022
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Fashion: Net-A-Porter, Givenchy, New Look
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Advertising: Ogilvy
Rui specialises in User Experience, Product Design, Creative Direction, Rapid Prototyping, Mobile App Design, and Lean Methodology.
As the founder of designFAO, he is dedicated to uniting designers and cultivating a vibrant design community. Rui is the curator of the designFAO conference, held annually every October in Faro, Algarve – Portugal.
Passionate about mentorship, Rui has significantly contributed to startup ecosystems, including Techstars Accelerator London, Startup Weekend, Startup Braga, Loqr, and Attentive. His guidance has helped numerous teams navigate product development, from roadmap planning to content strategy.
Rui’s commitment to nurturing new talent and fostering innovation is evident in his mentoring approach. He thrives on sharing his extensive knowledge and experience to support emerging founders and creative minds.
A devoted advocate of knowledge-sharing and personal growth, Rui’s approachable nature and commitment to excellence make him a valued mentor and leader in the design community. He always strives to inspire and connect with others.
Últimas notícias
Município de Guimarães participa na 2020 URBACT e-University (UeU).
O Município de Guimarães, através das Divisões de Desenvolvimento Económico e Sistemas Inteligentes e de Informação estão a participar na
Read more.Creative session # 6 – Communication pre and post Covid
The pandemic has changed the communication paradigm and the impact it has on digital media has been enormous. In an
Read more.Guimarães creates technological solution that will allow to replicate good practices in the area of Social Responsibility
Platform will allow establishing relationships between supply and demand for socially responsible actions. Guimarães is the only Portuguese city in
Read more.Guimarães Municipality organizes a session to explain economic support measures for Startups and Microenterprises
Guimarães Municipality organizes a webinar session to explain the economic support mesures for companies within the scope of COVID-19 Due
Read more.



