Set.Up Guimarães conducted three entrepreneurship bootcamps aimed at the 10th-grade Economics classes of Martins Sarmento Secondary School. This initiative has an educational focus, providing students with a practical perspective on the world of entrepreneurship and the skills required to create and manage innovative projects.
During the sessions, students participated in interactive activities and explored real-world startup examples. Concepts such as business model development, value proposition, and problem-solving were covered, along with the study of benchmark business models, including cases like Netflix and Uber, among others.
The objective is to bring young people closer to the entrepreneurial ecosystem, encouraging creativity, critical thinking, and the ability to solve problems innovatively. The initiative highlights the importance of connecting academic knowledge with practical business experience, allowing students to understand the real-world applicability of the Economics curriculum.
The initiative also reinforces the role of the Municipality of Guimarães, through Set.Up Guimarães, as a facilitator of the entrepreneurial culture in the region, contributing to the development of young people prepared to face market challenges and drive innovation.