FAMEL, the historic Portuguese motorcycle brand, unveiled its new visual identity last week, marking the beginning of a new chapter focused on innovation, electric mobility and international expansion.
Virtually based at the TecPark of Set.Up Guimarães, FAMEL has been steadily consolidating its return to the market through the development of new electric models and a strategy grounded in sustainability and technology. This repositioning reinforces that vision and aims to establish FAMEL as a key player in the electric mobility sector, both nationally and internationally.
Under the tagline “F is for Future,” the brand’s launch campaign invites the public to follow this new stage of FAMEL’s journey, blending irreverence with a clear vision of the challenges and opportunities of 21st-century mobility.
In the campaign launch, the company stated that this transformation represents “more than a visual change, a new chapter of innovation, authenticity and emotion. We are paving the way for an electrifying future in mobility.”
The new identity is accompanied by a promotional video that captures the energy and DNA of the new FAMEL, deeply rooted in its past but with eyes set firmly on the future.