By definition, a startup must have an innovative, repeatable and scalable business model, so understanding the importance of internationalization in the strategic management of a startup is essential.
Aiming to make known the main success factors and constraints of the internationalization process of a product, Set.Up Guimarães organized a workshop under the Set.Up (IN)dustry acceleration program. Under the theme ‘Internationalization’, promoted by José Carlos Pereira, José holds an MBA from ESADE in Barcelona and has consolidated experience in sales and management of international projects, has worked in several national and multinational companies and has already had the opportunity to be a leader and leader in numerous contexts and geographies.