The Set.Up IN(dustry) acceleration program held another bootcamp yesterday for the startups selected in this edition, this time dedicated to the theme “Sales and Marketing.” The session was led by José Carlos Pereira, a specialist with over 25 years of experience in business development, sales, and international project management.
Throughout the session, entrepreneurs explored key strategies for the commercial expansion of startups, from defining competitive value propositions to building effective, results-driven marketing plans. Topics such as negotiation techniques, market positioning, and customer relationship management were also discussed, all of which are crucial to accelerating growth and fostering the internationalization of innovative businesses.
This bootcamp, part of the Set.Up IN(dustry) acceleration program promoted by Set.Up Guimarães, reinforces the importance of specialized and practical training in developing strong business competencies. The program stands out for its integrated approach, combining mentoring, thematic workshops, and personalized guidance to prepare startups to face the challenges of the industrial market with a strategic and sustainable vision.
The selected startups within the scope of Set.Up IN(dustry) actively participated in the session, applying the concepts discussed to their own business models and sharing insights that enriched the local entrepreneurial ecosystem.
More than just a training session on sales techniques, the “Sales and Marketing” bootcamp was an opportunity for participants to strengthen their ability to communicate value, build partnerships, and boost their brand presence in both national and international markets.
With initiatives like this, Set.Up Guimarães continues to consolidate its role as a catalyst for industrial entrepreneurship, fostering an innovative, collaborative, and sustainable ecosystem in Guimarães.