On March 11, Set.Up Guimarães visited UTAD for a dynamic and idea-filled session on entrepreneurship. The GeoSciences auditorium at ECVA hosted a workshop titled “Entrepreneurship with Purpose: The Importance of a Strong Value Proposition.”
Participants immersed themselves in the entrepreneurial world, exploring how to define an irresistible value proposition and test ideas through a Minimum Viable Product (MVP). Through shared insights and hands-on challenges, they discovered ways to transform innovative solutions into products that truly make a difference.
The session focused on three essential pillars for business success: value proposition, MVP, and product development. The presentation emphasized the importance of identifying and clearly communicating a value proposition to ensure a product or service stands out in the market. Attendees also learned how to test ideas efficiently and cost-effectively by creating an MVP. Lastly, the discussion highlighted the need to develop products aligned with real customer needs, ensuring effective solutions for market challenges.
With an interactive approach and practical examples, participants gained valuable insights into taking their first steps in entrepreneurship. The relaxed and dynamic atmosphere encouraged experience-sharing and open discussions. More than just a lecture, it was a moment of inspiration and collaboration.
By hosting this session, Set.Up Guimarães reaffirms its commitment to supporting and empowering future entrepreneurs, fostering learning experiences that strengthen the region’s entrepreneurial ecosystem.