{"id":12189,"date":"2025-06-11T13:48:50","date_gmt":"2025-06-11T13:48:50","guid":{"rendered":"https:\/\/www.setupguimaraes.com\/?p=12189"},"modified":"2025-06-11T13:48:50","modified_gmt":"2025-06-11T13:48:50","slug":"famel-unveils-new-identity-and-strengthens-commitment-to-electric-mobility","status":"publish","type":"post","link":"https:\/\/www.setupguimaraes.com\/en\/famel-unveils-new-identity-and-strengthens-commitment-to-electric-mobility\/","title":{"rendered":"FAMEL unveils new identity and strengthens commitment to electric mobility\u00a0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12185\" src=\"https:\/\/www.setupguimaraes.com\/wp-content\/uploads\/2025\/06\/SiteNoticia_Famel_EN.png\" alt=\"\" width=\"2165\" height=\"1080\" srcset=\"https:\/\/www.setupguimaraes.com\/wp-content\/uploads\/2025\/06\/SiteNoticia_Famel_EN.png 2165w, https:\/\/www.setupguimaraes.com\/wp-content\/uploads\/2025\/06\/SiteNoticia_Famel_EN-300x150.png 300w, https:\/\/www.setupguimaraes.com\/wp-content\/uploads\/2025\/06\/SiteNoticia_Famel_EN-768x383.png 768w, https:\/\/www.setupguimaraes.com\/wp-content\/uploads\/2025\/06\/SiteNoticia_Famel_EN-1024x511.png 1024w\" sizes=\"auto, (max-width: 2165px) 100vw, 2165px\" \/><\/p>\n<p><span data-contrast=\"auto\">FAMEL, the historic Portuguese motorcycle brand, unveiled its new visual identity last week, marking the beginning of a new chapter focused on innovation, electric mobility and international expansion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Virtually based at the TecPark of Set.Up Guimar\u00e3es, <a href=\"https:\/\/www.setupguimaraes.com\/en\/famel\/\">FAMEL<\/a> has been steadily consolidating its return to the market through the development of new electric models and a strategy grounded in sustainability and technology. This repositioning reinforces that vision and aims to establish FAMEL as a key player in the electric mobility sector, both nationally and internationally.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Publica\u00e7\u00e3o incorporada\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7336710347573096449?collapsed=1\" width=\"504\" height=\"582\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Under the tagline \u201cF is for Future,\u201d the brand\u2019s launch campaign invites the public to follow this new stage of FAMEL\u2019s journey, blending irreverence with a clear vision of the challenges and opportunities of 21st-century mobility.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">In the campaign launch, the company stated that this transformation represents \u201cmore than a visual change, a new chapter of innovation, authenticity and emotion. We are paving the way for an electrifying future in mobility.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">The new identity is accompanied by a promotional video that captures the energy and DNA of the new FAMEL, deeply rooted in its past but with eyes set firmly on the future.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FAMEL, the historic Portuguese motorcycle brand, unveiled its new visual identity last week, marking the beginning of a new chapter focused on innovation, electric mobility and international expansion.\u00a0 &nbsp; Virtually based at the TecPark of Set.Up Guimar\u00e3es, FAMEL has been steadily consolidating its return to the market through the development of new electric models and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[208,197,27],"class_list":["post-12189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral-en","tag-famel","tag-set-up-guimaraes-en","tag-tecpark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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